FOOD FOR THOUGHT


The aspects of things that are most important for us are hidden because of their simplicity and familiarity.


—Ludwig Wittgenstein




ALAIN PARIZEAU


As a designer and brand articulation specialist, Alain has gained a reputation for helping businesses from around the world to develop and restructure communication systematically and effectively. From redesigning magazines, to developing wayfinding systems, Alain’s direction has helped North American and South Asian companies align their brand communications and business goals with their target audiences.

Some of his business logos, editorial spreads, and packaging design work has been featured in international graphic design publications such as Coupe Magazine and How Magazine. Sri Lankan national newspapers like the DailyFT, and the Daily Mirror regularly featured some of his design workshops and seminar takeaways. Parallel to this, he has been a speaker on design, branding, and typography at festivals and conferences such as Sri Lanka Design Festival, UX Colombo, Maldives Marketing Forum, and Disrupt Asia. He was a senior lecturer and head of the visual communication department at AOD in Colombo for 10 years; Here, his strongest asset was his ability to observe and understand the various cultural, social, and behavioural differences between each student.

Parizeau holds a DEC in Multimedia from André Grasset College, Montreal, Canada, and a BA (Hons) degree in Graphic Design from York University, Toronto, Canada. Additionally, Parizeau is a HEA associate fellow (AFHEA), which demonstrates a personal commitment to professionalism in learning and teaching in higher education. He was also a member of the International Association of Typographic Designer (ISTD), and for several years on the ISTD international competition judging committee.



CONTACT 


For commissions and inquiries, contact Alain’s studio—Public Works, at hello@publicworks.store.

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COPYRIGHT ALAIN PARIZEAU
©2020 ALL RIGHTS RESERVED




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AOD 02

A flexible wayfinding to identify destinations and work spaces.




A multi function learning environment.
Essentially, a combination of large room numbers with epoxy floor paint on the floor and vinyl cut letters on the glass windows of each room. Colours used for each sign is based on a colour code used  in student timetables. Additionally there are be printed wallpapers and framed posters as alternative destination signs inspired by names given to each room and space. 

This work was design in collaboration with american interior designer Joel M Rapp and consultations with product designer Lee Bazalgette


Image: Destination signs; window vinyl stickers for meeting rooms and hand painted floor lettering for coworking areas. via @aod_design   


Image: movable branded blocks for popup workshops and events. via @aod_design


Images: background wallpapers and framed posters were used as destination signs in all the teaching, working, and meeting spaces. 


Tool to broadcast and promote brand stories.
These tablets derive from the idea of monoliths that have been used to mark big ideas for centuries. They are tiled top to bottom with digital screens that allow AOD greater flexibility to change the broadcasting content.

There are two primary kinds of video content: AOD identity pulse, and AOD social stories. Both can be used to start conversations with a target audience in a public environment.



Images: The cool AI Aqua dominates during the day while the warm Living Coral tones take over during the night. This way the AOD tablets become time keepers too;




Emotional storytelling that engage the viewer at a deeper level.
They communicate stories about AOD’s people, talent, networks, events
and other ideas that tie in with brand values. This voice is earnest and
true to the key AOD brand traits; brave, curious, purposeful and other traits
like imaginative, creative, visionary, empathetic, futuristic, sustainable and
conscious.

For the first series of stories, we recommended showing the emotions
associated with being an earnest voice of the future. Ideally, it shouldn’t just be young people. AOD is also the teachers, staff, industry links–a tribe of future people who are voices of tomorrow.